Amazon’s first big sale of the year is quickly approaching. If you’re not done paying off your credit cards from the holidays, buckle up, because the online retailer is ready for another round. Here is everything you need to know about Amazon’s upcoming Big Spring Sale, including some tips on how to shop for it properly.
What is Amazon’s Big Spring Sale?
Amazon’s Big Spring Sale is the spring version of Prime Day, although it lasts longer and features less impressive deals. It has historically been a seven-day sale, with deals focused on seasonal items, from winter and spring apparel, to travel products, sports equipment, furniture, gardening and lawn-care tools, grills, and storage solutions. (And, of course, tech products, which is good for any season.) The 2026 sale will be Amazon’s third, after debuting it in 2024.
When is Amazon’s Big Spring Sale?
Amazon officially announced the Big Spring Sale on March 16 in a press release. As predicted, it will take place on the last week of March, like previous iterations. The official dates for the Big Spring Sale are March 25 through March 31, 2026.
Do you need to be a Prime Member to shop for Amazon’s Big Spring Sale?
You do not need to be a Prime Member to shop Amazon’s Big Spring Sale. However, according to Amazon, Prime Members will get more and better deals. Prime membership starts at $14.99 per month. You can calculate whether a yearly Prime membership is worth it for you, but remember that you can always cancel your Prime membership once the sale is over—Amazon offers free 30-day trials, so you can shop the whole week of the event and cancel before making a subscription payment. (Read about how to sign up for a Prime account here.)
What can you expect from Amazon’s Big Spring Sale?
Because the Big Spring Sale happens in the spring, you’re going to see end-of-season deals from Amazon outlet stores on winter items, but also on upcoming spring products. Amazon says you can expect deals on spring fashion staples, new season beauty must-haves, seasonal refreshes for the home, and lawn and garden supplies.
Here is what Amazon says you can expect this month:
- Up to 50% off Amazon Outlet
- Up to 40% off Fashion, and up to 30% off Beauty
- Up to 40% off Easter
- Up to 35% off Kitchen, and up to 25% off Home
- Up to 30% off Lawn & Garden
- Up to 25% off Grocery
There will also be “daily deal drops” for each day of the sale that you can find on the landing page. The “doorbuster deals” will be items starting at 40% off across fashion, beauty, electronics, and more.
Are there early Amazon Spring Sale deals?
As is usually the case, there are plenty of early deals to be had. Most will likely get better on the actual sale, but some will be just as good and available now. You can shop the early sale on this Amazon landing page. We’ve been curating the best tech deals on our deals page, which you can follow before, during, and after the sale. Some particularly good deals right now include the Soundcore Boom 3i portable speaker and the new M4 iPad Air.
Are there competing sales at other retailers?
Yes. Target already announced its March sale event. Walmart had Super Savings Week last year at the same time. Best Buy is another retailer that usually competes for your business during the Spring sale.
Some tips for saving during Amazon’s Big Spring Sale
If this is going to be your first time shopping in an Amazon sale, there are some basic things you need to know.
- You can share your Prime membership with family members even if they don’t live with you.
- You can set price alerts for products you want and your Alexa devices can notify you when they go on sale.
- Price-tracking tools can tell you if the deal you’re looking at really is good or not.
But if you only take one bit of advice for shopping on Amazon’s Big Spring Sale, let it be this one: Don’t buy anything you weren’t going to buy anyway. A good way to control your impulse spending is to make a list of the products you do want ahead of time, and focus solely on those. And if you need to talk to a human from Amazon during (or after) the sale, this is the fastest way to do it.